4/30/2023 0 Comments Teletext hr 661It requires the Commission to consider whether the scope of the AVMSD should be broadened to encompass new services and players currently excluded. The Digital Single Market (DSM) strategy 3 calls for a modernisation of the AVMSD to reflect marketĪnd technological developments. However, TV broadcasting, ondemand services and video-sharing platforms are subject to different rules and varying levels of consumer protection. on-demand service providers and video-sharing platforms) are getting stronger and competing for the same audiences (for more details see ANNEX 6). Broadcasters are extending their activities online and new players offering audiovisual content via the Internet (e.g. However, new business models are emerging. Traditional broadcasting in the EU remains strong in terms of viewership, advertising revenues, and investment in content (around 30% of revenues). Consumers, in particular the young ones, watch videos, including audiovisual content generated by private users ("UGC"), on the Internet. Consumers increasingly access ondemand content via smart/connected TVs and portable devices. The audiovisual media landscape is changing at a rapid pace due to ever increasing convergence between television and services distributed via the Internet. Mainly formed by large companies (for more details on the overall impact of AVMSD on SMEs, see ANNEX 3). The overall size of the European audiovisual sector in 2014 was around EUR 105.8 million 2. The AVMSD does not cover activities that are primarily non-economic. The AVMSD applies to television broadcasts and on-demand services if all the following conditions are met (i) providers have editorial responsibility, (ii) providers have as their principal business purpose the provision of programmes to inform, entertain or educate the general public and (iii) these programmes are comparable, in form and content, to television ("TV-like"). The AVMSD contains some limited exceptions to the operation of of COO. The AVMSD sets some minimum harmonization standards, which implies that Member States are free to enact stricter rules at national level. As such, the AVMSD has facilitated the cross-border transmission of TV channels and 'Video On-Demand' (VoD) services. By abiding by these rules they can freely provide services across the EU. Under COO audiovisual media service providers are subject only to the rules of the Member State where they are established. The AVMSD is based on the 'country of origin principle' ("COO"). Proper functioning of a single European market for audiovisual media services, while contributing to the promotion of cultural diversity, providing an adequate level of consumer protection and safeguarding media pluralism. The objective of the Audiovisual Media Services Directive (AVMSD) 1 is to create and ensure the HOW WOULD ACTUAL IMPACTS BE EVALUATED OR MONITORED?. 53ĥ.5 Impact of the combination of the preferred options. 47ĥ.4 Discarded option: Prominence of content of general interest. 42ĥ.3 Option addressing the problem of the rules on commercial communications no longer fit for purpose. 23ĥ.2.2 Protection of minors in on-demand services. 16ĥ.2 Options addressing the problem of the lack of a level playing field and internal market weaknesses. 15ĥ.1 Options addressing the problem of insufficient minors and consumers protection in video-sharing platforms. WHAT ARE THE VARIOUS OPTIONS TO ACHIEVE THE OBJECTIVES AND WHAT ARE THEIR IMPACTS?. Proposal for a Directive of the European Parliament and of the Council amending Directive 2010/13 i/EU on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the provision of audiovisual media services in view of changing market realities Parliament and of the Council amending Directive 2010/13 i/EU on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the provision of audiovisual media services in view of changing market realitiesĭelegations will find attached document SWD(2016) 168 final.Įncl.: SWD(2016) 168 final EUROPEAN COMMISSION Subject: COMMISSION STAFF WORKING DOCUMENT IMPACT ASSESSMENT Accompanying the document Proposal for a Directive of the European To: Mr Jeppe TRANHOLM-MIKKELSEN, Secretary-General of the Council of the European Union AUDIO 68 DIGIT 55 CONSOM 121 IA 28 TELECOM 98 CODEC 744įrom: Secretary-General of the European Commission, signed by Mr Jordi AYET PUIGARNAU, Director
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